The “Women Portrayal in Sports Media” Course aims to increase the knowledge of communication managers in sports institutions and associations on gender-equal communication and non-stereotypical depiction of women.
المصدّقون:
الوصف
المناهج الدراسية
المدربون
المزيد من المعلومات
وصف الدورة
المناهج الدراسية
Module 1. Understanding the Landscape of Gender in Sports Media
1.1 Historical overview of women's representation in sports media
1.2 How gender roles and stereotypes influence sports journalism and advertising
1.3 Case studies of traditional and digital media portrayals of women in sport.
Module 2. Identifying and Overcoming Gender Bias in Sports Communication
2.1 Forms of gender bias in sports narratives, language, and visuals
2.2 Impact of sexual objectification and trivialization of female athletes
2.3 Exploring the pressure of beauty standards in women-targeted sports advertising
2.4 Strategies for deconstructing and challenging gender stereotypes in existing content
Module 3. Strategies for Creating Gender-Equal Sports Content
3.1 Best practices for gender-sensitive language and imagery in sports reporting and commentary
3.2 Developing inclusive narratives
3.3 Crafting engaging and non-stereotypical advertising campaigns
Module 4. Amplifying Women Visibility in All Positions within the Sport Sector
4.1 Strategies for increasing the visibility of female athletes in sports
4.2 Promoting women in sport through media and campaigns
4.3 Leveraging social media and digital platforms for enhanced visibility
Module 5. Implementation of a Gender-equal Communication Approach in Sport Institutions
5.1 Developing guidelines and policies for gender-equal communication
5.2 Training communication managers and staff on gender-sensitive practices
5.3 Successful case studies
المدربون
Elona MEHMETI‚ PhD
Head of the Department of Projects and Technology at Sports
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