INSTRUCTOR

Paulo MARCOLINO

Executive Director   /
Fundação do Desporto

About Me

CEO of the National Sports Foundation; Senior Manager in the Portuguese Public Administration; University Professor, Researcher; Former member of the Portuguese Government (Chief of Staff and Adjunct); Former Portuguese Representative for Sport to the UNESCO; Former Portuguese Representative for Doping and Violence in Sport to the Council of Europe (CoE); European Commission Expert to the European Education and Culture Executive Agency (EACEA); Developer of several projects submitted to EU Calls; Public Policies Developer; Expert in Public Management and Public Administration; Expert in Public Procurement; Expert in Sport Sciences; Expert in High Performance. ERASMUS + Projects: DUAL careers – “Athletes on board and on the move!”; PsyTool “Sport Psychology as a strategic tool for prevention and training on grassroots sports”; ELIT-in – “Integration of elite athletes into the labour market through the valorization of their transversal competences”; “YOUnique League” Project and Not-for-profit Sport Event “Your Urban Sport” project, among others.
Free
This advanced level of the Digital Transformation for Sport Organisations programme provides a strategic, evidence-based framework for professionals to evaluate, deploy, and manage high-level digital solutions. The curriculum is specifically designed for sport managers, club administrators, and coaches who aim at implementing a digital transformation in their clubs. It is recommended that you take the basic course before this one.
European Judo Union
Fundação do Desporto
Rijeka Sports Association
Sport Innovation Hub
UNIVERSITAS
European Network for Innovation and Knowledge
Free

Digital Transformation for Sports Organisations

The Data Management in Sport course (basic level) equips sports professionals with the essential skills to navigate the digital transformation of the sports sector. Designed for sports managers, club administrators, coaches, and executives, it provides a practical, evidence-based framework to support data-driven decision-making, digital innovation, and efficient management practices, helping organisations build resilience and adapt to a rapidly evolving environment.
European Judo Union
Fundação do Desporto
Rijeka Sports Association
Sport Innovation Hub
UNIVERSITAS
European Network for Innovation and Knowledge