He brings over 15 years of word class expertise in sports marketing, sponsoring and digital strategy. As a former Football Sponsoring and Event Manager for Orange Africa & Middle East, he orchestrated international marketing and digital activations across 18 countries during major tournaments like CAF (African Cup of Nations) and UEFA (Union of European Football Association) Euro and digital.
Transitioning into specialized consultancy based in Rabat, Morrocco, Soufiane has driven high impact-communication, digital media, and strategic sponsorships for premier organizations, including the African Esports Confederation and the Royal Moroccan Federation of Electronic Games.
An engineer by training with an MBA in Sports Management, Soufiane excels at bridging the gap between high-lever corporate strategy and grassroots community.
