Cross-cultural Training Programme for Sport Coaches

This course explores cross-cultural sports leadership, examining how culture influences coaching practices and interactions with athletes and stakeholders from diverse cultural backgrounds. Coaches will gain insights into key cultural concepts, enhance their Cultural Intelligence (CQ), and develop strategies for effective cross-cultural leadership and communication. By combining theory with practice, the module equips coaches with the knowledge and skills to manage multicultural teams and promote an inclusive environment.

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Course description

This course is part of a doctoral research project and will be delivered in a blended format, incorporating both online (asynchronous) and in-person (synchronous) learning. Most of the course content will be available online, allowing learners to access and complete it at their own pace. After completing the online sessions, a workshop will be conducted by the instructor (Urgun), either in person at London South Bank University (UK) or online in real time, giving learners the opportunity to choose the date that best suits their availability.

Please note that a networking event will follow the in-person sessions at London South Bank University on Wednesday, 23 April, and Saturday, 26 April 2025.

Curriculum

1. Introduction

1.1 Overview of key concepts: Culture, diversity, sports culture

1.2 Exploring one's own cultural backgrounds and biases shaping coaching behaviours

1.3 Exploring athletes' cultural differences and impacts on themselves and team

2. Introduction

2.1 Definition of CQ and understanding its dimensions

2.2 Exploring personal Cultural Intelligence (CQ) and its significance in sports leadership

2.3 Developing key strategies to enhance the application of Cultural Intelligence in sports coaching

3. Introduction

3.1 Understanding and integrating leadership style with local sports culture

3.2 Exploring and developing strategies to enhance interactions in diverse (or multicultural) teams

3.3 Enhancing your own strategies for effective verbal and non verbal communication

Instructors

Deniz URGUN

Doctoral Researcher

London South Bank University

see profile

Eleni VANGELI‚ PhD

Senior Lecturer

London South Bank University

see profile

Mario BORGES‚ PhD

Senior Lecturer

London South Bank University

see profile

Prof. Rita DE OLIVEIRA‚ PhD

Associate Professor in the School of Applied and Health Sciences

London South Bank University.

see profile

More info

This module focuses on cross-cultural sports leadership, examining how culture shapes sports coaching practices and interactions with athletes and other stakeholders from diverse cultural backgrounds. Sports coaches will gain insights into key cultural concepts and examine the role of cultural dynamics in coaching. The module enhances coaches’ Cultural Intelligence (CQ) and provides strategies to develop effective cross-cultural leadership and communication skills. By combining theoretical concepts with practical applications, this module equips sports coaches with the tools needed to manage multicultural teams effectively and foster strong, meaningful relationships with athletes and other sports stakeholders from diverse cultural backgrounds.

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