Cross-cultural Training Programme for Sport Coaches

This course explores cross-cultural sports leadership, examining how culture influences coaching practices and interactions with athletes and stakeholders from diverse cultural backgrounds. Coaches will gain insights into key cultural concepts, enhance their Cultural Intelligence (CQ), and develop strategies for effective cross-cultural leadership and communication. By combining theory with practice, the module equips coaches with the knowledge and skills to manage multicultural teams and promote an inclusive environment.

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Course description

This training programme will be in a blended format, with most of the content available online for learners to access and complete at their own pace. Additionally, there will be an in-person course conducted by an instructor (Urgun) on April 5th and April 9th, 2025, at London South Bank University in the UK. For those unable to attend in person, the researcher (DU) will provide these sessions online in real time on April 16th and April 19th including both the asynchronous and synchronous components. The course schedules will be confirmed on the website, and you will also receive a notification via email.

Curriculum

1. Introduction

1.1 Overview of key concepts: Culture, diversity, sports culture

1.2 Exploring one's own cultural backgrounds and biases shaping coaching behaviours

1.3 Exploring athletes' cultural differences and impacts on themselves and team

2. Introduction

2.1 Definition of CQ and understanding its dimensions

2.2 Exploring personal Cultural Intelligence (CQ) and its significance in sports leadership

2.3 Developing key strategies to enhance the application of Cultural Intelligence in sports coaching

3. Introduction

3.1 Understanding and integrating leadership style with local sports culture

3.2 Exploring and developing strategies to enhance interactions in diverse (or multicultural) teams

3.3 Enhancing your own strategies for effective verbal and non verbal communication

Instructors

Deniz URGUN

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Eleni VANGELI

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Mario BORGES

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Prof. Rita DE OLIVEIRA PhD

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More info

This module focuses on cross-cultural sports leadership, examining how culture shapes sports coaching practices and interactions with athletes and other stakeholders from diverse cultural backgrounds. Sports coaches will gain insights into key cultural concepts and examine the role of cultural dynamics in coaching. The module enhances coaches; Cultural Intelligence (CQ) and provides strategies to develop effective cross-cultural leadership and communication skills. By combining theoretical concepts with practical applications, this module equips sports coaches with the tools needed to manage multicultural teams effectively and foster strong, meaningful relationships with athletes and other sports stakeholders from diverse cultural backgrounds.

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