Margarida DIREITO

Margarida Direito is a communications and social impact professional working in sport, currently serving as the Director of Communication, Marketing and Social Intervention at the Braga Football Association, allocated to the district through the Portuguese Football Federation (FPF). She also acts as the FPF’s District Integrity Officer. She is a trainer in Initial Training in Sports Management, delivering modules on Sports Communication and Marketing, as well as the Social Responsibility of Football Clubs. Additionally, she is an Integrity Trainer for the FPF in the areas of Sports Ethics, Match Fixing and Human Rights, and a certified educator for UEFA’s Outraged Educational Project. She is also a regular speaker on Gender Equality in Sport. She coordinates several social, educational and gender-equality projects, including: Craques da Leitura AFBRAGA (PNL 2027), Árbitro na Escola, #FutebolContraOCancro, Dar Voz ao Feminino and the AFBRAGA Forums. She also supports National Team activities taking place in the Braga district. She is part of the local implementation team for the FPF’s strategic projects Crescer 2020+, Crescer 2024 and Futebol 2030, and manages all communication channels of the Braga Football Association. She is also a lecturer at IPCA. At the municipal level, she is an elected member representing District Sports Associations on the Braga Municipal Sports Council and serves on its Permanent Commission. Beyond her institutional roles, she works as a Strategic Communication and Corporate Events Consultant and is the Co-Founder of the brand Drama – The Black Dress Brand.