Active Ageing Strategies for Municipalities

In a world where the population is ageing rapidly, promoting physical activity among older adults is more important than ever. This engaging and hands-on course explores how digital interventions—such as mobile apps, wearable devices, and online exercise programs—can be optimized to support the health and well-being of this growing demographic. As part of the EUAPPTIVE project, a European Commission-funded initiative, you will dive into the science behind how digital tools can overcome barriers like physical limitations, lack of motivation, and limited access to exercise resources. Through a combination of research findings and practical application, you will gain valuable insights into the factors that influence older adults’ engagement with digital interventions and learn to design strategies that truly work. You will also discover how to run your own focus group with older adults in your community, helping you design personalized, effective digital interventions tailored to their unique needs. Join us to contribute to a future where digital solutions empower older adults to stay active, independent, and healthy!