Tijana Popadić is Director at SportIT, Serbia’s first sports marketing agency. She holds the ESA Diploma from the European Sponsorship Association. At Serbia Business Run Series and BRC, she leads brand partnerships like Schneider Electric, A1, and others, and manages sustanaibility efforts for the Serbia Business Run — the country’s largest corporate running platform connecting 1,000+ companies across four cities. She is involved in the EU co-funded Green Games project, contributing to the online training course on sustainability in sport events, drawing on real experience from the Serbia Business Run’s sustainability journey.
