Data Management in Sport

The European sport sector is undergoing a significant transformation driven by digital technology. To remain competitive, relevant, and efficient, sport organisations (from grassroots clubs to professional federations) must adapt. However, many club managers, coaches, and administrative staff lack the specific knowledge and skills to lead and manage this digital shift effectively. This online course is designed to fill this gap. It provides a comprehensive, evidence-based framework for sport professionals to understand, plan, and implement digital solutions. The programme is founded on robus research, and is designed to respond to the real-world needs of sport clubs and to be a complementary educational tool of the SAITO App, empowering users to maximise its potential and foster a culture of innovation and resilience within their organisations.